Furthermore, videos will be produced that will run in upscale movie theaters across the country. This will all be promoted via lifestyle website and our own Land Rover social media channels. For each metropolitan area we will partner with local artists to create photography and video that captures their unique view of their city, called “A Refined Point of View.” Inspired by the Evoque, photographers will capture a stunning photo collection and short videos of their favorite spots. campaign built on local activations in 10 great cities across the United States: Chicago, New York, Los Angeles, Miami, San Francisco, Dallas, Houston, Washington D.C., Boston and Philadelphia. The campaign is going to launch with a special series of work based in cities starting with Chicago and Los Angeles? How will it differ in each city?Įvery city is different, yet most share some common characteristics of energy and sophistication. This personality will be brought to life in a number of Marketing Communications arenas including national advertising, social media engagements, media partnerships and attention-grabbing out of home displays across the country. From its inception, the model was inspired by and loved in the greatest cities in the world. We like to say that the Evoque is the Range Rover for the city, compact and efficient but high on style and presence. What is behind the Evoque’s Live for the City launch campaign? Land Rover’s marketing has always been cutting edge. The whole organization is focused on how we can reconnect with current and past Evoque owners as well as bring new people in the brand family. For 2020, the new Range Rover Evoque has a sharpened exterior design, an all-new high technology interior and a high performance hybrid powertrain all of which keep the Evoque on the cutting edge of automobiles. On the road today, people still notice the Evoque as a unique looking luxury vehicle. The Evoque is the vehicle that brought a whole new generation of consumers into the Range Rover family and showed that Range Rover refinement and capability can be found in a compact SUV. What’s special and significant about the 2020 Range Rover Evoque? We spoke to Stuart Schorr, the Vice President of Communications for Jaguar Land Rover North America, about the powerful new campaign. Innovative and visually striking, the launch of the 2020 Land Rover Evoque is about to break new marketing ground in many cities across the country.
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